Gavin Siebert

Senior Design Director, Australian Tax Office

Gavin has over 14 years’ experience at the ATO, with the last 8 years have been focused on design, specifically transformational change. Gavin has hands on experience in dealing with both internally driven change, such as leading the staff experience design in the Reinventing the ATO Blueprint as well as delivering on major government policy reform objectives.

This exposure has opened his eyes to the power and importance of design thinking in the policy development arena; it doesn't matter how slick your services are, if you have complicated or ineffective legislation that underpins them, your client experience will never be great.